I’m a digital transformation leader with experience engaging with well-known companies, brands, and C-level in various industries to achieve their digital outcomes by creating the technology foundation, story, road-map, aligning stakeholders, and driving to the end state throughout the entire technology ecosystem.
Effective in building, managing, and leading verticals for consulting companies (offshore, nearshore, and onshore). Successful in crafting the go to market strategies, road map, IP and delivering manifold outcomes for a wide spectrum of areas.
Wide-ranging expertise focused on interconnecting systems, platforms and processes to drive a holistic technology strategy and digital foundation.
SAP
ERP
MarTech
Commrece
CDP
Loyalty Eng.
CRM
CMS
PIM
Integrations
PWA
Analytics
Back Office
Custom
This sounds simple, but it’s actually very complex. There are many things to consider, skill sets, investments, partnerships, goals, standards, security, ROI, TCO, Global footprint, and more. Today’s ecosystem must provide agility and be flexible enough to meet the needs of the business as well as expectations of many end users. How the systems are stitched together as well as the data flow is critical to the agility and success of the foundation.
I have observed firsthand how a lack of maturity in governance or not enough focus on change management will impact the business objectives. Making sure there is governance ensures accountability, focus, speed to market, clear vision and process, as well as better investment management.
Governance goes beyond IT.
I leverage my vast background and experience to articulate a vision, define or validate strategies for companies. Strategies that span governance, road-maps, models, data, KPis, platforms and integrations, engagement, omnichannel, loyalty and others.
In order to understand the experience, data requirements and vision, we need to be engaged. I ensue the data and inputs needed are planned to support the user journeys. I vet the technology foundation against the requirements, journeys and vision to establish a feasible maturity road-map.
Driving digital transformation and business value is complex and there are numerous systems that comprise the ecosystem; however transformation goes beyond technology.
Only a few years ago the only place you could go to download an app was the App Store or Google Play. However, for many, the promise of a Progressive Web App (PWA) will be too great to ignore.
Creating the vision and technology foundation may include a Customer Data Platform, CDP. This is a topic that is becoming more prevalent in conversions with clients. Let’s spend a few minutes on a CDP and cove some of the basics.
Driving a digital transformation and business value is complex and there are many systems that comprise the ecosystem including POS, CDP, Marteck Stack, CRM, Ecommerce, Loyalty Engines, Apps, ERP, Warehouse Management, Analytics, and others depending on your landscape.
Leveraging my exposure to other industries, colleagues, and business processes to architect and drive the correct solutions.
My background as an entrepreneur, professional consultant as well as my experience in technology, medical, sales, business, crisis management, and industries affords the insights to relate to the business, and quickly identify pain points. This has greatly contributed to my ability to consistently drive digital enablement and outcomes.
My business acumen allows me to relate to stakeholders’ needs and quickly identify their pain points. I drive a solution that resonates with storytelling.
I understand the impact the change it will create and what change management is required to be in place to support it. What effect will this have up and downstream – operations? logistics? systems? people? process? data?
Looking for ways to improve process, engagement, and technology is part of my core. I create GTM solutions and internal IP as well as client solutions leveraging their current investments and ecosystems to expedite their road map and vision.
I ensure we stay relevant and competitive by aligning skill sets, partnerships, and investments to the strategy and emerging trends.
Buzz words such as personalization, monolithic, test and learn, content as a service, and others may initially buy credibility; however, when the smoke clears did you establish a vision and execute against it? Are the benefits being realized or was the journey extended down a road with no end in sight? I build credibility within the organization and create feasible, mature road maps that deliver value throughout the process as we align to a north star vision – yes another buzz word.